In 2008, the average attendance was around 15 companies and 100 investors. Last year, 30 companies met with 200 investors over one day, and this year, over 500 investors have signed up to meet with 40+ companies over two full days. Ahead of this month's now-virtual J.P. Morgan EuroTech Stars Conference, we take a closer look at the industry's rising trends in Europe, from next-gen payments and regtech to e-commerce and cybersecurity. Longer term, technology will be the beneficiary of ongoing structural disruption, such as the shift to Artificial Intelligence (AI), innovation in e-commerce and payments, continued mobility evolution, and render farm blender.